What is Visual Communication
Design?, Visual Communication Design takes diverse information and designs it
for both print and screen based media. From print newspapers, magazines, books,
tickets, posters to screen web interfaces, film titles, television graphics and
indents right through to environmental applications, exhibitions, signage
systems, you will discover how graphic design informs and assists us in almost
everything we do. It demands creative thinking and an eye for detail. Small
class sizes and a practical teaching approach to ensure that you achieve a high
quality education, as well as the training to help you meet the demands of
contemporary design practice. The program encourages experimentation, critical inquiry,
critical awareness, discourse, collaboration and innovation in project design.
(Stacey
Huish, 2004. Communication
Skills)
The discipline of communication
focuses on how people use messages to generate meanings within and across
various contexts, cultures, channels, and media. The discipline promotes the
effective and ethical practice of human communication. Communication is a
diverse discipline which includes inquiry by social scientists, humanists, and
critical and cultural studies scholars. A body of scholarship and theory, about
all forms of human communication, is presented and explained in textbooks, electronic
publications, and academic journals. In the journals, researchers report the
results of studies that are the basis for an ever-expanding understanding of
how we all communicate.
(Stacey Huish, 2004. Communication Skills)
Touched on the topic
what is culture, the culture is about the practices and ways of life a variety
of people in our country. This includes clothing, foods, art, festival,
costumes and so on. The culture should be preserved because it has its own
identity. The culture also represents the identity of a nation. In Malaysia,
the cultures, practices will represent the pluralistic nature of our society. Our
country has a multi-ethnic culture. Culture or customs have become an identity of
the race. One of the advantages of our country is a multi-ethnic society. We
have Malays, Chinese, Indians, and other minorities, especially in Sabah and
Sarawak. This situation has caused our country has many interesting and unique
culture to be shown to the whole world.
(Razak, 2009. School teacher Malay)
Actually, this is a
unique culture should be appreciated because this is the highlight of a
cultural community. Without this culture of a community will lose its identity
and for a long time. Cultural practices such as wearing traditional clothing,
eating with his hands, went to the tomb when the feast and so also creates a
sense of pride to the practitioners of folk culture. The individuals involved
will feel they have managed to maintain the culture for generations of their
ancestors over the years. In addition, the actions of specific individuals
appreciate this culture into one of the easiest ways to show respect for the
older generation to the younger generation.
(Razak, 2009. School teacher Malay)
Culture
also can foster national unity and our people in this country have good values
that can make an example for the other country. Our people no matter race,
religion and customs practices also celebrate together. Neighbors and friends
visit one another. Cakes switch plate. We each receive and give. Greeting
"Happy Eid", "Gong Xi Fa CAI" and "Happy
Deepavali" out of the soul of sincerity. A sense of belonging will bond,
thereby fostering unity. This Malaysian identity that is admired by the outside
world and this identity must be preserved. For example, we always show its
culture and character of Malaysian society. In HARI RAYA, the people of Muslim
will visit one another on occasions show racial intimacy. Another important of
preserving culture is a culture with values and respects. Both of these
attitudes are almost erased from the country’s teenagers. So, practice this
culture will undoubtedly highlight the attitude of respect and self-esteem or
pure tin. Teenagers will be individual distinction.
(Razak, 2009. School teacher Malay)
In fact, the
appreciation of culture to ensure a culture of people that do not expire
posterity. Just look at the culture of conducting a feast started to disappear
little by little because our society prefers to use a catering service. For the
simple reason, we are forgetting the cultural work during a feast that has a
positive impact but got tired of it. Efforts to sustain the culture will surely
bring back nostalgic wedding ceremony was conducted by the merrier.
(Razak, 2009. School teacher Malay)
Furthermore, these
cultural practices to ensure that regulation and interdependent members of
society practiced. To achieve the unity of all people should maintain its
culture because through our culture can unite. Attitude of respect for each other,
cause we will not try to hurt other people for trivial matters. On the other
hand, appreciations of cultural strengthen our unity. And went the unity is
more strength and strong, our cultural will more memorable and never extinct.
Then, the new generation will continue the culture that has been shaped by
their ancestors. For example, is about traditional food, their children and
grandchild can learn how making the food and can continue and continue the
secret receipt. For example the traditional food in Malaysia is ‘Kuih Bahulu’.
Not everyone can cook this food.
In addition, the
exhibition of artifacts or cultural historical heritage of various ethnic
groups in Malaysia should be encouraged. Now the influence of the mass media
cause of our traditional culture increasingly forgotten. Accordingly, the local
mass media should publish our culture with more frequent and widespread. For
example, traditional cultural exhibitions can be held through Malaysia Fest,
State Fair, State Museum, and others. The mass media are also encouraged to
corner the culture. Cultural point can also be included in a special television
program like "This is Malaysia Day" and "Good Morning
Malaysia".
(Razak, 2009. School teacher Malay)
Let us not allow our
culture can only be viewed at the museum. Thus, efforts to cultivate and
nurture this culture should not be taken lightly. Let us together continue to
keep that grew through the lush, hot deck is cracked, rain timeless. The culture of a
community is a treasure currents defended by citizens. Do not we too look
towards modernity to consider culture itself is outdated or don’t have the
quality to make proud of other people. We must see culture as a tool capable of
shaping our modernity towards a better spiritual and material of modernity.
Maybe after that we can control cultures consider ourselves to have reached
modernity live.
(Razak, 2009. School teacher Malay)
REFERENCES
Stacey Huish. 2004, effective-communication-skills.com.
[Online] Available at:
http://www.only-effective-communication-skills.com.html
[Accessed: 11 March 2014].
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