Good City Rebranding
History of city
Qatar
is a sovereign Arab country located in the western Asia, city, the capital of
Qatar is Doha, and Natives of the Arabian Peninsula, many Qataris are descended
from a number of migratory tribes that came to Qatar in the 18th century to
escape the harsh conditions of the neighboring areas of Nejd and Al-Hasa. Some
are descended from Omani tribes. Qatar has over 1.5 million people, the
majority of whom (about 90%) lives in Doha, the capital. Foreign workers with
temporary residence status make up about four-fifths of the population. Most of
them are South Asians, Egyptians, Palestinians, Jordanians, Iranians and Somalis.
About 5,000 U.S. citizens resided there as of 2001.
For
centuries, the main sources of wealth were pearling, fishing, and trade. At one
time, Qataris owned nearly one-third of the Persian Gulf fishing fleet. With
the Great Depression and the introduction of Japan's cultured-pearl industry,
pearling in Qatar declined drastically.
The
Qataris are mainly Sunni Muslims. Islam is the official religion, and Islamic
jurisprudence is the basis of Qatar's legal system. Arabic is the official
language and English is the lingua Franca of business. Urdu is also widely
spoken, especially by the South Asian foreign workers. Education is compulsory
and free for all residents 6–16 years old. Qatar has an increasingly high
literacy rate.
The
good example of Qatar is Qatar government paid great attention to education.
The Qatari government has built schools from kindergarten level up to the
university. Several USA universities have opened branch in Qatar with the
support of the Qatar Foundation, which are Carnegie Mellon University,
Georgetown University School of Foreign Service, Texas A & M University,
Virginia Commonwealth University, and Cornell University's Weill Medical
College. Sheikh Hamad bin Khalifa Al-Thani of Qatar have established the Board
of Education in 2002.
Attractive thing
Attractive
thing in Qatar at Doha, they have the Museum of Islamic, Owner description Set
in the MIA Park on the Doha waterfront, the museum building stands out as an
architectural gem. Once inside, you will see masterpieces of Islamic art,
including metalwork, ceramics, jewelry, woodwork, textiles and glass, collected
from three continents and dating from the 7th to the 19th century, Sheikh
Faisal bin Qassim Al-Thani museum, stand grand mosque, Aspire Park and Katara
cultural village.
Museum of Islamic
Sheikh Faisal bin Qassim Al-Thani museum
“Prominent Islamic leaders”
Katara Cultural Village
Stand Grand Mosque
The Nickname
“Al-Ahlam
Fareeg" ("The Dream Team"). This verse is formed from a group of
the most famous football team in Qatar that Al-Arabi SC (Qatar). Since then known the Qatar country with the
nickname of “Al-Ahlam Fareeg" ("The Dream Team").
The Demographic Profile
of Qatar
Natives
of the Arabian Peninsula, many Qataris are descended from a number of migratory
tribes that came to Qatar in the 18th century to escape the harsh conditions of
the neighboring areas of Nejd and Al-Hasa. Some are descended from Omani
tribes. Qatar has over 1.5 million people, the majority of whom (about 90%) lives
in Doha, the capital. Foreign workers with temporary residence status make up
about four-fifths of the population. Most of them are South Asians, Egyptians,
Palestinians, Jordanians, Iranians and Somalis. About 5,000 U.S. citizens
resided there as of 2001.
For
centuries, the main sources of wealth were pearling, fishing, and trade. At one
time, Qataris owned nearly one-third of the Persian Gulf fishing fleet. With
the Great Depression and the introduction of Japan's cultured-pearl industry,
pearling in Qatar declined drastically.
The
Qataris are mainly Sunni Muslims. Islam is the official religion, and Islamic
jurisprudence is the basis of Qatar's legal system. Arabic is the official
language and English is the lingua Franca of business. Urdu is also widely
spoken, especially by the South Asian foreign workers. Education is compulsory
and free for all residents 6–16 years old. Qatar has an increasingly high
literacy rate.
Population Trends:
Population Size of
Qatar
The
population size of Qatar increased from 224 thousand in 1980 to approximately
1.8 million in 2010.
It
is expected that the population will reach approximately 3 million in 2050
Branding Efforts
The
exciting and incredibly challenging task of branding the country of Qatar was
assigned to Tarek Atrissi Design back in 2003. The Qatar Tourism Authority was
looking for branding the tiny oil wealthy Arab country, and to project it
regionally and internationally as an attractive tourist destination.
Showcased on this page is a small selection of
the wide variety of design work developed by Tarek Atrissi Design for the
government of Qatar, including the TV commercial created as part of the
campaign to support the launch of the identity. The project included as well
the creative director and brand identity implementation within the stand design
adopted by Qatar in international travel forums.
What are the things
supports Qatar Rebranding
Qatar
economy focused on fishing and pearl industry, but fell after the emergence of
the cultivated pearls from Japan in the 1920s and 1930s. Economic
transformations occurred in the 1940s, during the time the discovery of
petroleum deposits. Now, the main income of Qatar is exporting oil and gas. The
rebranding exercise is currently being extended to the numerous Telco operators
that Ooredoo owns across emerging markets, including Indonesia's Indosat,
Wataniya in Kuwait and Iraq Asia cell. The RFP for a global corporate PR
support also comes after a period of considerable growth at the Qatari company.
Over the past six years, Ooredoo has transformed from a single market operator of
an international holding group with more than 90 m customers.
By
2020, furthermore, Ooredoo aims to be one of the world's top 20 communications
companies, in the process broadening its scope beyond telecoms to include data,
media and technology. Accordingly Ooredoo has circulated the RFI among global
PR networks, asking specifically for relevant technology and Middle Eastern
experience. It is understood that the tender will be followed by an RFP.
Ooredoo has been the fastest-growing telecommunications in the world by revenue
since 2006, reporting revenues of $9.3bn in 2013. The company was recently
awarded a new mobile license for Myanmar, to go with existing operations in
Indonesia, Qatar, Iraq, Algeria, Palestine and other emerging markets in the
MENA and Asia-Pacific.
Good City Rebranding
History
of Ushuaia
Ushuaia
is the capital of Tierra del Fuego, Argentina. It is regularly viewed as the
southernmost city on the planet. Two gatherings of indigenous individuals
existed in this alluring locale of Argentina the Onas or Selk'nam and Mayans or
Yáganes. The Selk'nam was chiefly seeker gatherers. There were two unique
gatherings the northern Selk'nam who chased guanaco and coruro while those from
the south just guanaco. Both utilized bows and shafts and puppies to help them
seek after their prey, at the point when a winged creature chasing a less
normal practice, they utilized circle traps or clubs. They likewise skewered
mollusks which they utilized as goad for fish and ocean lions. Ladies were in
charge of social event palatable plants, weaving bushel, taking care of
youngsters and tending their tents. They likewise composed the continuous moves
of these traveling individuals.
To
1881, their number added up to 2500. Then again, the yamanas or yáganes
possessed both shores of the Beagle Channel up to Cape Horn. Possessing an
oceanic territory, ocean lions were their principle sustenance. This domain,
likewise colonized in the nineteenth century, was gone to by HMS Beagle, a brig
after which the channel was named. They were likely the first to reach the
Yamana individuals. Further undertakings brought about equipped clashes and
slaughters of ocean lions genuinely irritating their way of life. The
disclosure of gold in Selk'nam region created passing’s and genuine showdowns
aggravated by the way that white diggers grabbed indigenous ladies.
In
1872, a year after the Anglican mission was secured; the first white youngster
was conceived in Ushuaia. Notwithstanding, the establishing of the city was 12
October, to celebrate the landing of Commodore Augusto Laserre, commandant of
the expeditionary division of the Argentinian Navy to the South Atlantic and
the raising of the sub-prefecture banner. On 27th of June, 1885 by presidential
announcement, Ushuaia turned into the capital and seat of the Government of
Tierra del Fuego. In spite of incredible advancement in the zone, individuals
thought that it was difficult to settle for all time chiefly on account of the
extraordinary separations. While trying to unravel this circumstance the
national government chose to set up a jail whose workshops created the
fundamental needs of the populace from 1911 when it opened, until 1974 when it
shut. The Admiral Berisso Naval Base was placed there later. The populace
climbed strongly toward the start of the twentieth century with the landing of
workers. In any case, it was the Industrial Promotion law and chances of
vocation which pulled in huge numbers from different regions amid the 1970s.
Numerous families moved to Ushuaia and made it their lasting home and a city of
interminable change as it stays right up 'til today.
Attractive
thing in Ushuaia
I:
Tante Nina, the Best Spider Crab in the World
Experts
say that the creepy crawly crab in the Beagle Channel is interesting and that
its taste and the nature of its tissue are exceptionally lauded by clients from
Ushuaia as well as by vacationers from everywhere throughout the world who
visit the city.
"Tante"
remains for "close relative" in German and "Nina" was the
name of the restaurant's originator. Today, its cook keeps utilizing the
formulas he inherited from Herminia Lechman de Seidel and clients recently need
to taste some of them to comprehend why they are at Tante Nina's.
Fausto
Batista is the nearby gourmet expert and his sets out to Europe each season to
bring all the news and the Avant-arrangement of the old world's food to
"the apocalypse", at Ushuaia is frequently alluded to.
Dark
hake is one of the house claims to fame and its properties, for example, Omega
3, are increased in value by all guests to this solitary restaurant, which
serves the best fish in the locale in the organization of a supreme perspective
of the southern city. Fish, ruler prawns, shrimps, paella, arranged fish items
and different claims to fame can astonish the most requesting clients.
II:
Scuba Diving
The
City of Ushuaia offers innumerable alluring conceivable outcomes for Don
Quixotes and scuba swooping is in fact a standout amongst the most appealing.
This is not just because of the characteristic conditions, making this action
novel in these scopes, additionally for the mind blowing obscure destinations
to investigate, in the same way as the remaining parts of numerous wrecks lying
in this cool southern ocean in hush.
Most
importantly, making the plunge Ushuaia requires the aid of nearby swoop guides.
These aides will give data about the jumping areas and, if vital, give a
complete preparing to begin swooping.
The
Nickname
The
Nickname of Ushuaia is "The End of the World", Ushuaia, Argentina is
nicknamed the "Apocalypse", and the name is merited. Ushuaia is
spotted at the southernmost tip of South America and is a tourism base for
Tierra del Fuego, embarkation port for Antarctic and Falkland Islands travels,
and port of call for South America travels between Buenos Aires and Valparaiso
(Santiago) around Cape Horn.
Ushuaia
is 55 degrees south and is closer to the South Pole than to the northern
outskirt of Argentina and Bolivia, so the climate will be cool. In the event
that you have a day in Ushuaia, it may be raining. Consequently, you can visit
the Maritime Museum, the End of the World Museum, or do some keepsake shopping.
In the event that the climate is charming, take a day trek to ride on the End
of the World Train and to see Tierra del Fuego National Park and the Beagle
Channel.
Branding Efforts
Branding Efforts
The
Ushuaia Ibiza Beach Hotel, a magnet for the excellent and in vogue, offers a
contemporary planner setting, premium quality administrations and offices and
the most restrictive feeling on the island. The inn is viewed as a five-begin
amusement park for grown-ups, this is a rich, The inn is viewed as the spot
extraordinary and speak to of Ushuaia contemporary foundation intended to
entice and to invigorate each sense, okay by the island's most energizing
shoreline.
Demographic Of Ushuaia
Region of Teirra del Fuego, Antarctica and south Atlantic islands, Ushuaia office complete populace by sex proportion by age in one years and five years age bunches. Year of 2010
Economy
Economy
View of the port
Ushuaia
Harbors
The main economic activities are fishing,
natural gas and oil extraction citation needed, sheep farming and tourism.
Tourism
Female sea lion and her pup
Les Eclaireurs Lighthouse, located in Ushuaia
Tourist attractions include the Tierra del
Fuego National Park and Lapataia Bay. The park can be reached by highway, or
via the End of the World Train (Tren del Fin del Mundo) from Ushuaia. The city
has a museum of Yámana, English, and Argentine settlement, including its years
as a prison colony. Wildlife attractions include local birds, penguins, seals,
and orcas, many of these species colonizing islands in the Beagle Channel.
There are daily bus and boat tours to Harberton, the Bridges family compound.
Tours also visit the Les Eclaireurs Lighthouse. Les Eclaireurs is sometimes
confused with the "Lighthouse at the End of the World" (Faro del fin
del mundo) made famous by Jules Verne in the novel of the same name; but the
latter lies some 200 mi (320 km) east of Ushuaia on Isla de Los Estados (Staten
Island).
Manufacturing
Ushuaia's industrial sector, led by the
Grundig Renacer electronics factory, is among the largest in Patagonia.
